Rolex brand profile U.S. 2026| ��ƽ��

Rolex brand awareness, usage, popularity, loyalty, and buzz among watches owners in the United States in 2026

Characteristic	Share of respondents
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Number of respondents

1,249 respondents

Age group

18-64 years

Special properties

respondents who own watches

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to watches, which of the following brands do you like?
Brand usage: When it comes to watches, which of the following brands do you own currently?
Brand loyalty: When it comes to watches, which of the following brands are you likely to purchase again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Rolex in the United States?
When it comes to watches users, brand awareness of Rolex is at **% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Rolex in the United States?
In total, **% of U.S. watches users say they like Rolex. However, in actuality, among the **% of U.S. respondents who know Rolex, **% of people like the brand.

What is the usage share of Rolex in the United States?
All in all, **% of watches users in the United States use Rolex. That means, of the **% who know the brand, **% use them.

How loyal are the owners of Rolex?
Around **% of watches users in the United States say they are likely to use Rolex again.

What's the buzz around Rolex in the United States?
In March 2026, about **% of U.S. watches users had heard about Rolex in the media, on social media, or in advertising over the past three months.

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