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Media expenditure of all Chinese brands from 2009 to 2015 (in billion yuan)

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Sources

Release date

January 2015

Region

China

Survey time period

2009 to 2014

Supplementary notes

* Forecast.
Media spending includes internet, outdoor, print, radio and TV spendings.
Note: 1 yuan equals approximately 0.16 U.S. dollars and 0.15 euros (as of February 2015).

Citation formats

Media expenditure of all Chinese brands 2009-2015

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 27, 2015
The graph shows overall media spending of Chinese brands from 2009 to 2014, with a forecast for 2015. In 2010, total media spending by all Chinese brands had ranged at about *** billion yuan.
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