TikTok entered the BrandZ brand value ranking in 2020 on place ** and with a brand value of **** billion U.S. dollars. In the history on the ranking, only Facebook was valued higher upon entry: the network first appeared in the ranking in 2011, on place **, and its brand value was estimated at **** billion U.S. dollars.
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Marketing Week. (June 30, 2020). Brand value of selected social media brands upon entering the BrandZ ranking as of 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/269473/social-media-brand-value/
Marketing Week. "Brand value of selected social media brands upon entering the BrandZ ranking as of 2020." Chart. June 30, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/269473/social-media-brand-value/
Marketing Week. (2020). Brand value of selected social media brands upon entering the BrandZ ranking as of 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/269473/social-media-brand-value/
Marketing Week. "Brand Value of Selected Social Media Brands upon Entering The Brandz Ranking as of 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Jun 2020, /statistics/269473/social-media-brand-value/
Marketing Week, Brand value of selected social media brands upon entering the BrandZ ranking as of 2020 ÌÇÐÄÆƽâ°æ, /statistics/269473/social-media-brand-value/ (last visited July 31, 2026)
Brand value of selected social media brands upon entering the BrandZ ranking as of 2020 [Graph], Marketing Week, June 30, 2020. [Online]. Available: /statistics/269473/social-media-brand-value/
