The Brand Strength Index is based on brand finance's analysis and reflects three factors: the investment in marketing made by the brand, stakeholders' perception and both of their impact in the financial performance of the company.
Each brand was assigned a Brand Strength Index (BSI), which ranges from 0 to 100.
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Leading Latin American brands 2024, by Brand Strength Index
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Brand Finance (@brand-finance). (October 9, 2024). Leading Latin American brands in 2024, by Brand Strength Index [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1047813/latin-america-leading-brands/
Brand Finance (@brand-finance). "Leading Latin American brands in 2024, by Brand Strength Index." Chart. October 9, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1047813/latin-america-leading-brands/
Brand Finance (@brand-finance). (2024). Leading Latin American brands in 2024, by Brand Strength Index. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1047813/latin-america-leading-brands/
Brand Finance (@brand-finance). "Leading Latin American Brands in 2024, by Brand Strength Index." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Oct 2024, /statistics/1047813/latin-america-leading-brands/
Brand Finance (@brand-finance), Leading Latin American brands in 2024, by Brand Strength Index ÌÇÐÄÆƽâ°æ, /statistics/1047813/latin-america-leading-brands/ (last visited July 22, 2026)
Leading Latin American brands in 2024, by Brand Strength Index [Graph], Brand Finance (@brand-finance), October 9, 2024. [Online]. Available: /statistics/1047813/latin-america-leading-brands/
