In 2024, Johnnie Walker - a Scottish whisky brand - had a brand value of around billion U.S. dollars, roughly three percent down from billion recorded in 2023. Brand value is the amount a brand contributes to the overall value of a corporation.
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Kantar. (June 10, 2024). Brand value of Johnnie Walker worldwide from 2018 to 2024 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/1337764/johnnie-walker-brand-value/
Kantar. "Brand value of Johnnie Walker worldwide from 2018 to 2024 (in billion U.S. dollars)." Chart. June 10, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/1337764/johnnie-walker-brand-value/
Kantar. (2024). Brand value of Johnnie Walker worldwide from 2018 to 2024 (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/1337764/johnnie-walker-brand-value/
Kantar. "Brand Value of Johnnie Walker Worldwide from 2018 to 2024 (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Jun 2024, /statistics/1337764/johnnie-walker-brand-value/
Kantar, Brand value of Johnnie Walker worldwide from 2018 to 2024 (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1337764/johnnie-walker-brand-value/ (last visited July 16, 2026)
Brand value of Johnnie Walker worldwide from 2018 to 2024 (in billion U.S. dollars) [Graph], Kantar, June 10, 2024. [Online]. Available: /statistics/1337764/johnnie-walker-brand-value/
