As of mid-2025, cosmetic brand Natura was Brazil's most valuable retail brand, with a brand value of over *** billion Brazilian reals. That was over thrice as high as the second-placed brand, Magazine Luiza, also known as Magalu, whose brand value amounted to almost *** billion reals.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
Grupo Meio & Mensagem. (June 11, 2025). Leading Brazilian retail brands in 2024/2025, based on brand value (in million Brazilian reals) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 30, 2026, from /statistics/302266/top-brazilian-retail-brands-by-brand-value/
Grupo Meio & Mensagem. "Leading Brazilian retail brands in 2024/2025, based on brand value (in million Brazilian reals)." Chart. June 11, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 30, 2026. /statistics/302266/top-brazilian-retail-brands-by-brand-value/
Grupo Meio & Mensagem. (2025). Leading Brazilian retail brands in 2024/2025, based on brand value (in million Brazilian reals). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 30, 2026. /statistics/302266/top-brazilian-retail-brands-by-brand-value/
Grupo Meio & Mensagem. "Leading Brazilian Retail Brands in 2024/2025, Based on Brand Value (in Million Brazilian Reals)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 11 Jun 2025, /statistics/302266/top-brazilian-retail-brands-by-brand-value/
Grupo Meio & Mensagem, Leading Brazilian retail brands in 2024/2025, based on brand value (in million Brazilian reals) ÌÇÐÄÆÆ½â°æ, /statistics/302266/top-brazilian-retail-brands-by-brand-value/ (last visited July 30, 2026)
Leading Brazilian retail brands in 2024/2025, based on brand value (in million Brazilian reals) [Graph], Grupo Meio & Mensagem, June 11, 2025. [Online]. Available: /statistics/302266/top-brazilian-retail-brands-by-brand-value/