Traditional media advertising includes television (excl. advertising on television in public transportation), news papers, magazines, radio and outdoor advertising (excl. subway).
The leading twenty brands had a market share of 15 percent as of 2012.
The title of the report has been translated from Chinese.
Citation formats
Largest brands in China in 2012, by total ad spend
The statistic shows the largest brands in China in 2012, by total traditional media advertising expenditure. In 2012, Unilever's brand Lux accounted for *** percent of the Chinese advertising market volume.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
CTR MarketResearch. (February 16, 2013). Largest brands in China in 2012, by total traditional media advertising expenditure [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/256043/market-share-of-leading-brands-in-china-by-ad-spend/
CTR MarketResearch. "Largest brands in China in 2012, by total traditional media advertising expenditure." Chart. February 16, 2013. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/256043/market-share-of-leading-brands-in-china-by-ad-spend/
CTR MarketResearch. (2013). Largest brands in China in 2012, by total traditional media advertising expenditure. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/256043/market-share-of-leading-brands-in-china-by-ad-spend/
CTR MarketResearch. "Largest Brands in China in 2012, by Total Traditional Media Advertising Expenditure." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Feb 2013, /statistics/256043/market-share-of-leading-brands-in-china-by-ad-spend/
CTR MarketResearch, Largest brands in China in 2012, by total traditional media advertising expenditure ÌÇÐÄÆƽâ°æ, /statistics/256043/market-share-of-leading-brands-in-china-by-ad-spend/ (last visited August 01, 2026)
Largest brands in China in 2012, by total traditional media advertising expenditure [Graph], CTR MarketResearch, February 16, 2013. [Online]. Available: /statistics/256043/market-share-of-leading-brands-in-china-by-ad-spend/
