According to a May 2025 forecast, a higher share of Gen Z users performed online activities, such as digital video consumption and social media usage. In total, over 96 percent of Gen Z were watching online videos, compared to around 80 percent of the general population.
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eMarketer. (June 2, 2025). Leading online activities among Gen Z and general population in the United States as of May 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1619106/us-adults-gen-z-gen-pop-online-activities/
eMarketer. "Leading online activities among Gen Z and general population in the United States as of May 2025." Chart. June 2, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1619106/us-adults-gen-z-gen-pop-online-activities/
eMarketer. (2025). Leading online activities among Gen Z and general population in the United States as of May 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1619106/us-adults-gen-z-gen-pop-online-activities/
eMarketer. "Leading Online Activities among Gen Z and General Population in The United States as of May 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Jun 2025, /statistics/1619106/us-adults-gen-z-gen-pop-online-activities/
eMarketer, Leading online activities among Gen Z and general population in the United States as of May 2025 ÌÇÐÄÆƽâ°æ, /statistics/1619106/us-adults-gen-z-gen-pop-online-activities/ (last visited July 27, 2026)
Leading online activities among Gen Z and general population in the United States as of May 2025 [Graph], eMarketer, June 2, 2025. [Online]. Available: /statistics/1619106/us-adults-gen-z-gen-pop-online-activities/
