In 2026, advertisers were paying an average of eight million U.S. dollars to air a 30-second long commercial during the Super Bowl LX broadcast. The Super Bowl is one of the biggest events on the sporting calendar, but it is so much more than just the football being played on the pitch. The spectacle surrounding the event, which culminates in the legendary half-time show, is hotly anticipated and watched by millions around the world.Ìý
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USA Today. (January 15, 2026). Average cost of a 30-second Super Bowl TV commercial in the United States from 2002 to 2026 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/217134/total-advertisement-revenue-of-super-bowls/
USA Today. "Average cost of a 30-second Super Bowl TV commercial in the United States from 2002 to 2026 (in million U.S. dollars)." Chart. January 15, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/217134/total-advertisement-revenue-of-super-bowls/
USA Today. (2026). Average cost of a 30-second Super Bowl TV commercial in the United States from 2002 to 2026 (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/217134/total-advertisement-revenue-of-super-bowls/
USA Today. "Average Cost of a 30-second Super Bowl Tv Commercial in The United States from 2002 to 2026 (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Jan 2026, /statistics/217134/total-advertisement-revenue-of-super-bowls/
USA Today, Average cost of a 30-second Super Bowl TV commercial in the United States from 2002 to 2026 (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/217134/total-advertisement-revenue-of-super-bowls/ (last visited July 28, 2026)
Average cost of a 30-second Super Bowl TV commercial in the United States from 2002 to 2026 (in million U.S. dollars) [Graph], USA Today, January 15, 2026. [Online]. Available: /statistics/217134/total-advertisement-revenue-of-super-bowls/
