Super Bowl planned consumer purchases by type 2026| ��ƽ��

Planned purchases on Super Bowl Sunday by consumers in the United States from 2013 to 2026, by category

Characteristic	Food / Beverages	Team apparel or accessories (hats, coats, etc.)	Television	Decorations	Furniture (including entertainment centers)
2026	79%	15%	11%	8%	8%
2025	81%	14%	10%	8%	6%
2024	80%	13%	9%	8%	6%
2023	79%	12%	10%	7%	7%
2022	79%	11%	9%	8%	5%
2021	77%	11%	9%	7%	5%
2020	80%	11%	9%	8%	6%
2019	79%	10%	7%	7%	4%
2018	82%	11%	8%	8%	4%
2017	79.5%	10.7%	7.7%	7.7%	3.3%
2016	79.8%	11.1%	7.7%	8.1%	3.9%
2015	79.3%	10.8%	8.8%	7.4%	3.9%
2014	77%	8.1%	7.2%	6%	3.4%
2013	74%	9.5%	7.1%	7.1%	3.7%

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Release date

February 2026

More information

Region

United States

Survey time period

2013 to 2026

Number of respondents

7,791*

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

* Figure for 2026. Sample sizes for previous years varied.

Release date is the date of access.

Citation formats

At roughly 80 percent, food and beverages are the most popular purchases made by people who planned on watching the Super Bowl each and every year. The showpiece event is consistently one of the most-watched television broadcasts of the year, with consumers across the United States spending an average of over 90 U.S. dollars during the Super Bowl.

TV viewers spend big bucks on the big game

The 2025 edition of the Super Bowl, which saw the Philadelphia Eagles emerge victorious against the Kansas City Chiefs, was watched by roughly 130 million viewers, a big increase on the previous year. In total, consumers in the United States were expected to spend over 20 billion U.S. dollars over Super Bowl weekend in 2026.

Who has the most Super Bowl wins?

Ahead of Super Bowl LX, the Pittsburgh Steelers and New England Patriots were tied for the most Super Bowl wins. The Patriots played in three straight Super Bowls between 2017 and 2019, lifting the Vince Lombardi trophy in 2017 and 2019. With a place booked in the 2026 Super Bowl, the Patriots have a chance to go one better than the Steelers.