A 2025 survey among adults in the United States revealed that inviting Kendrick Lamar to be the halftime show act for the Super Bowl LIX helped to increase the excitement for the sports event, predominantly for the younger audience. More than two thirds of respondents under the age of ** stated that they are more excited to watch this year's Super Bowl because of the rapper.Â
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Attest. (February 5, 2025). Influence of Kendrick Lamar's halftime show on excitement to watch the Superbowl LIX in the United States as of January 2025, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1557072/excitement-watching-super-bowl-kendrick-lamar-us-age-group/
Attest. "Influence of Kendrick Lamar's halftime show on excitement to watch the Superbowl LIX in the United States as of January 2025, by age group." Chart. February 5, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1557072/excitement-watching-super-bowl-kendrick-lamar-us-age-group/
Attest. (2025). Influence of Kendrick Lamar's halftime show on excitement to watch the Superbowl LIX in the United States as of January 2025, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1557072/excitement-watching-super-bowl-kendrick-lamar-us-age-group/
Attest. "Influence of Kendrick Lamar's Halftime Show on Excitement to Watch The Superbowl Lix in The United States as of January 2025, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Feb 2025, /statistics/1557072/excitement-watching-super-bowl-kendrick-lamar-us-age-group/
Attest, Influence of Kendrick Lamar's halftime show on excitement to watch the Superbowl LIX in the United States as of January 2025, by age group ÌÇÐÄÆƽâ°æ, /statistics/1557072/excitement-watching-super-bowl-kendrick-lamar-us-age-group/ (last visited July 21, 2026)
Influence of Kendrick Lamar's halftime show on excitement to watch the Superbowl LIX in the United States as of January 2025, by age group [Graph], Attest, February 5, 2025. [Online]. Available: /statistics/1557072/excitement-watching-super-bowl-kendrick-lamar-us-age-group/
