Adults in the United States planned on spending an average of almost 95 U.S. dollars per-person on Super Bowl Sunday in 2026, with food and beverage purchases being the most common among those planning on watching the game.
NFL fans spend billions
The fact that American football and the NFL (National Football League) are a big deal in the United States is not a surprising statement to anyone. To cement this fact, one needs only look at the annual sales generated by the Super Bowl. Total planned Super Bowl spending in the United States was estimated to be over 20 billion U.S. dollars in 2026.
Gambling in the United States
The Super Bowl also attracts interest from those wishing to make some money – sportsbooks in the state of Nevada took over 150 million U.S. dollars in Super Bowl wagers in 2025. Until recently, Nevada was the only state to permit a wide variety of legal sports betting, but the Supreme Court overturned a federal law in 2018, and sports betting is now legal in many states.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
National Retail Federation. (February 6, 2026). Average expected consumer spending per-person on Super Bowl Sunday in the United States from 2011 to 2026 (in U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/251064/super-bowl-sunday-average-consumer-spending/
National Retail Federation. "Average expected consumer spending per-person on Super Bowl Sunday in the United States from 2011 to 2026 (in U.S. dollars)." Chart. February 6, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/251064/super-bowl-sunday-average-consumer-spending/
National Retail Federation. (2026). Average expected consumer spending per-person on Super Bowl Sunday in the United States from 2011 to 2026 (in U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/251064/super-bowl-sunday-average-consumer-spending/
National Retail Federation. "Average Expected Consumer Spending Per-person on Super Bowl Sunday in The United States from 2011 to 2026 (in U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Feb 2026, /statistics/251064/super-bowl-sunday-average-consumer-spending/
National Retail Federation, Average expected consumer spending per-person on Super Bowl Sunday in the United States from 2011 to 2026 (in U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/251064/super-bowl-sunday-average-consumer-spending/ (last visited July 21, 2026)
Average expected consumer spending per-person on Super Bowl Sunday in the United States from 2011 to 2026 (in U.S. dollars) [Graph], National Retail Federation, February 6, 2026. [Online]. Available: /statistics/251064/super-bowl-sunday-average-consumer-spending/
