Ahead of the 2026 Super Bowl, it was estimated that consumer spending related to the event would reach **** billion U.S. dollars in the United States. This denoted an increase of around nine percent from the previous year.
Super Bowl advertising
The Super Bowl, the annual NFL championship game, is one of the biggest sports events in the world. Super Bowl Sunday is somewhat of an unofficial holiday in the United States as the game is watched by millions of people every year. Due to its popularity and high TV ratings, the Super Bowl broadcast is a very attractive place for TV advertisements. In fact, the Super Bowl brings in hundreds of millions of U.S. dollars in ad revenue every single year. An average 30-second ad-spot during the Super Bowl broadcast is also very expensive, costing approximately * million U.S. dollars in 2026.Â
Super Bowl consumer spending
In 2026, consumers in the United States were expected to shell out an average of just over ** U.S. dollars on purchases related to the Super Bowl, mainly on food and beverages. Other products that were purchased by consumers include team apparel/accessories, decorations, televisions and furniture. Part of this consumer spending also includes wagering money on the game. In 2025, about ** million U.S. dollars was won on Super Bowl-related bets at casinos in the state of Nevada alone. This amounted to a winning percentage of about ** percent.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
National Retail Federation. (February 6, 2026). Estimated Super Bowl consumer spending in the United States from 2007 to 2026 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/217141/super-bowl-weekend-related-consumer-spending-in-the-us/
National Retail Federation. "Estimated Super Bowl consumer spending in the United States from 2007 to 2026 (in billion U.S. dollars)." Chart. February 6, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/217141/super-bowl-weekend-related-consumer-spending-in-the-us/
National Retail Federation. (2026). Estimated Super Bowl consumer spending in the United States from 2007 to 2026 (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/217141/super-bowl-weekend-related-consumer-spending-in-the-us/
National Retail Federation. "Estimated Super Bowl Consumer Spending in The United States from 2007 to 2026 (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Feb 2026, /statistics/217141/super-bowl-weekend-related-consumer-spending-in-the-us/
National Retail Federation, Estimated Super Bowl consumer spending in the United States from 2007 to 2026 (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/217141/super-bowl-weekend-related-consumer-spending-in-the-us/ (last visited July 26, 2026)
Estimated Super Bowl consumer spending in the United States from 2007 to 2026 (in billion U.S. dollars) [Graph], National Retail Federation, February 6, 2026. [Online]. Available: /statistics/217141/super-bowl-weekend-related-consumer-spending-in-the-us/
