In 2024, the Dallas Cowboys were the only NFL franchise to report revenue of over *** billion U.S. dollars. In that year, America's Team generated revenue of *** billion U.S. dollars. Meanwhile, the Jacksonville Jaguars generated less than **** that amount.
The Dallas Cowboys
As well as being the NFL franchise with the highest revenue, the Dallas Cowboys were also the most valuable NFL franchise. As of August 2025, the franchise was valued at **Â billion U.S. dollars. This success off the pitch, however, has not translated to on-field success in recent years. Despite winning an impressive *Super Bowl titles, the last of these was back in 1996. While the Cowboys made it to the playoffs in the 2022 season, they lost out to the San Francisco 49ers in the divisional round.
NFL revenue streams
Sponsorships, media, partnerships, ticket and concession sales are some of the most important revenue streams for the NFL. In 2024, the revenue of all 32 NFL teams totaled **** billion U.S. dollars, the highest figure to-date. Meanwhile, NFL league and team sponsorship generated almost *** billion U.S. dollars that same year. Some of the main sponsors for the league include Verizon, Pepsi, and Nike.
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Forbes. (August 28, 2025). National Football League revenue by team in 2024 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/193553/revenue-of-national-football-league-teams-in-2010/
Forbes. "National Football League revenue by team in 2024 (in million U.S. dollars)." Chart. August 28, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/193553/revenue-of-national-football-league-teams-in-2010/
Forbes. (2025). National Football League revenue by team in 2024 (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/193553/revenue-of-national-football-league-teams-in-2010/
Forbes. "National Football League Revenue by Team in 2024 (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Aug 2025, /statistics/193553/revenue-of-national-football-league-teams-in-2010/
Forbes, National Football League revenue by team in 2024 (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/193553/revenue-of-national-football-league-teams-in-2010/ (last visited August 06, 2026)
National Football League revenue by team in 2024 (in million U.S. dollars) [Graph], Forbes, August 28, 2025. [Online]. Available: /statistics/193553/revenue-of-national-football-league-teams-in-2010/
