How often do you think it is appropriate for a company that you have subscribed to/are interested in to send you digital advertising and promotional messages?
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A more exact date of survey is not provided by the source. During the survey, this question was posed as follows: "Approximately how often, if at all, do you think it is appropriate for a company that you have subscribed to/are interested in to send you advertising and promotional messages via digital channels?"
Citation formats
Accepted frequency of receiving digital advertising in the UK in 2012
The graph shows the opinions of consumers in the United Kingdom on the frequency of receiving digital advertising and promotions from companies they were interested in or had subscribed to. During the 2012 YouGov survey, 29 percent of respondents stated they thought it was acceptable to receive digital advertising once a month from companies they were interested in or subscribed to. Here you can find the data for the United States.
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Upstream. (February 27, 2012). How often do you think it is appropriate for a company that you have subscribed to/are interested in to send you digital advertising and promotional messages? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/248325/accepted-frequency-of-receiving-digital-advertising-in-the-uk/
Upstream. "How often do you think it is appropriate for a company that you have subscribed to/are interested in to send you digital advertising and promotional messages?." Chart. February 27, 2012. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/248325/accepted-frequency-of-receiving-digital-advertising-in-the-uk/
Upstream. (2012). How often do you think it is appropriate for a company that you have subscribed to/are interested in to send you digital advertising and promotional messages?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/248325/accepted-frequency-of-receiving-digital-advertising-in-the-uk/
Upstream. "How Often Do You Think It Is Appropriate for a Company That You Have Subscribed To/Are Interested in to Send You Digital Advertising and Promotional Messages?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Feb 2012, /statistics/248325/accepted-frequency-of-receiving-digital-advertising-in-the-uk/
Upstream, How often do you think it is appropriate for a company that you have subscribed to/are interested in to send you digital advertising and promotional messages? ÌÇÐÄÆƽâ°æ, /statistics/248325/accepted-frequency-of-receiving-digital-advertising-in-the-uk/ (last visited August 04, 2026)
How often do you think it is appropriate for a company that you have subscribed to/are interested in to send you digital advertising and promotional messages? [Graph], Upstream, February 27, 2012. [Online]. Available: /statistics/248325/accepted-frequency-of-receiving-digital-advertising-in-the-uk/
