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Which of the following do you consider the greatest barrier to B2B marketing success?*

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Source

Release date

October 2011

Region

United States

Survey time period

June 2011

Number of respondents

n = 1,745 B2B marketers

Supplementary notes

* The source does not provide detailed information regarding the questions. The chosen wording here might therefore differ slightly from the survey.
Multiple answers were possible.

Citation formats

Barriers to success in B2B marketing in the U.S. 2011

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 10, 2012
This statistic presents barriers to success in business-to-business marketing, as reported by B2B marketers in 2011. The MarketingSherpa survey revealed that ** percent of the respondents considered the economic climate as the greatest barrier to B2B marketing success.
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Manufacturing e-commerceAlibaba GroupB2B e-commerce in the United StatesB2B advertising & marketing in the United States B2B e-commerce in Europe
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