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Hispanic engagement with digital advertising in the U.S. in 2012

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Source

Release date

July 2012

Region

United States

Survey time period

February 29 to March 14, 2012

Number of respondents

total: n = 3,048; Hispanic: n = 1,514; Non-Hispanic: n = 1,534

Method of interview

Online survey

Supplementary notes

The source does not provide information about the age group of the respondents.
The samples of Hispanics and non-Hispanics were nationally representative.

Citation formats

Hispanic engagement with digital advertising in the U.S. 2012

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 25, 2012
This statistic presents Hispanic engagement with digital advertising in the United States in 2012. Among the respondents of Hispanic origin, ** percent stated they remembered brands advertised on viral videos. To compare, only ** percent of the non-Hispanic respondents stated the same.
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