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Lowest-ranking objectives of social media brand strategy by global companies in 2011 (in percent)

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Source

Release date

November 2011

Region

Worldwide

Survey time period

Spring 2011

Number of respondents

1,897 respondents

Special properties

Senior executives

Citation formats

Lowest-ranking objectives of social media brand strategy in 2011

Published by ÌÇÐÄÆƽâ°æ Research Department, Dec 1, 2011
This statistic shows the global companies' lower-ranking objectives of social media brand strategy in 2011. Only ** percent of global companies employ social media strategies to stay competitive as their competitors use social media, too.
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