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Channels that influenced Gen Z shopping decisions the most when choosing a brand in 2026

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Source

In cooperation with
Release date

June 2026

Region

Worldwide

Survey time period

March 3 to 10, 2026

Number of respondents

1,494 consumers

Supplementary notes

This question was phrased by the source as follows: "When you decided whether to purchase the brand, which channels influenced you the most?"

Citation formats

Gen Z: Most influential channels when shopping 2026

Published by
F. Watty,
Jul 28, 2026

Gen Z consumers were mostly influenced by social media when deciding whether to purchase a brand or not. Physical stores (** percent) and traditional ads were also influential (** percent).

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Topics

U.S. Gen Z & millennials: consumer goods and shopping behaviorFood retail in the U.S.Online grocery shopping in the United StatesU.S. generations: grocery shopping behaviorOnline shopping behavior in Europe
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