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Usage frequency of makeup in the United States in 2025

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Source

Release date

June 2025

Region

United States

Survey time period

March 2025

Number of respondents

1,500 respondents

Age group

21-65 years

Method of interview

Online survey

Supplementary notes

The source asked participants how often they usually wore makeup.

Citation formats

Usage frequency of makeup among U.S. consumers 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 10, 2026

In 2025, almost **** of U.S. consumers wore makeup daily. Meanwhile, ** percent of respondents stated that they never used makeup.

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