The question was posed by the source as follows: "In your online purchases, do you usually visit the physical store before finally buying your product online?"
Citation formats
In 2022, % of Spain's internet users researched offline, bought online.
This statistic shows the percent of Spanish consumers who visited a physical store before finally purchasing a product online from 2015 to 2022. In 2022, approximately 35 percent of the surveyed internet users stated that they did not need to visit the physical store before making their online purchase.
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El Observatorio Cetelem. (December 28, 2022). Percentage of consumers who visited a physical store before buying online in Spain from 2015 to 2022 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 04, 2026, from /statistics/1655922/percentage-of-online-shoppers-who-visited-a-physical-store-before-an-online-purchase-in-spain/
El Observatorio Cetelem. "Percentage of consumers who visited a physical store before buying online in Spain from 2015 to 2022." Chart. December 28, 2022. ÌÇÐÄÆÆ½â°æ. Accessed August 04, 2026. /statistics/1655922/percentage-of-online-shoppers-who-visited-a-physical-store-before-an-online-purchase-in-spain/
El Observatorio Cetelem. (2022). Percentage of consumers who visited a physical store before buying online in Spain from 2015 to 2022. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 04, 2026. /statistics/1655922/percentage-of-online-shoppers-who-visited-a-physical-store-before-an-online-purchase-in-spain/
El Observatorio Cetelem. "Percentage of Consumers Who Visited a Physical Store before Buying Online in Spain from 2015 to 2022." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 28 Dec 2022, /statistics/1655922/percentage-of-online-shoppers-who-visited-a-physical-store-before-an-online-purchase-in-spain/
El Observatorio Cetelem, Percentage of consumers who visited a physical store before buying online in Spain from 2015 to 2022 ÌÇÐÄÆÆ½â°æ, /statistics/1655922/percentage-of-online-shoppers-who-visited-a-physical-store-before-an-online-purchase-in-spain/ (last visited August 04, 2026)
Percentage of consumers who visited a physical store before buying online in Spain from 2015 to 2022 [Graph], El Observatorio Cetelem, December 28, 2022. [Online]. Available: /statistics/1655922/percentage-of-online-shoppers-who-visited-a-physical-store-before-an-online-purchase-in-spain/