In 2023, e-commerce continued to boom as consumer shopping habits kept changing, especially regarding how often they went online to purchase a product or service. In Spain, around 15 percent of the population reported shopping online several times a week, compared to 5 percent recorded in 2015.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
El Observatorio Cetelem. (December 28, 2023). Frequency of online shopping by consumers in Spain in 2015 and 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1635884/annual-purchase-frequency-in-e-commerce-in-spain/
El Observatorio Cetelem. "Frequency of online shopping by consumers in Spain in 2015 and 2023." Chart. December 28, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1635884/annual-purchase-frequency-in-e-commerce-in-spain/
El Observatorio Cetelem. (2023). Frequency of online shopping by consumers in Spain in 2015 and 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1635884/annual-purchase-frequency-in-e-commerce-in-spain/
El Observatorio Cetelem. "Frequency of Online Shopping by Consumers in Spain in 2015 and 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Dec 2023, /statistics/1635884/annual-purchase-frequency-in-e-commerce-in-spain/
El Observatorio Cetelem, Frequency of online shopping by consumers in Spain in 2015 and 2023 ÌÇÐÄÆƽâ°æ, /statistics/1635884/annual-purchase-frequency-in-e-commerce-in-spain/ (last visited July 21, 2026)
Frequency of online shopping by consumers in Spain in 2015 and 2023 [Graph], El Observatorio Cetelem, December 28, 2023. [Online]. Available: /statistics/1635884/annual-purchase-frequency-in-e-commerce-in-spain/
