individuals who have purchased and/or used any of the following products or services in the past twelve months: bicycle, kitchen, dental, sports, appliances and technology, telecommunications, and travel
Method of interview
Computer-assisted web interviews (CAWI)
Supplementary notes
The question was posed by the source as follows:
"Which of the following statements do you agree with the most?".
The data corresponding to the year 2015 can be found in previous publications of the same report.
Citation formats
Mass or personalized sales: consumer opinion in Spain 2017
This statistic reflects the opinion of Spaniards about whether sales are increasingly aimed at the masses or if stores offer a personalized experience according to a survey conducted from 2015 to 2017. More than half of the respondents stated that they perceived sales as increasingly targeting the masses rather than offering personalized service in both 2015 and 2017.
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El Observatorio Cetelem. (November 20, 2017). Opinion of Spaniards regarding whether sales are increasingly targeted at the masses or if stores offer a personalized experience from 2015 to 2017 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1635889/sales-targeted-to-the-mass-or-personalized-consumer-opinion-in-spain/
El Observatorio Cetelem. "Opinion of Spaniards regarding whether sales are increasingly targeted at the masses or if stores offer a personalized experience from 2015 to 2017." Chart. November 20, 2017. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1635889/sales-targeted-to-the-mass-or-personalized-consumer-opinion-in-spain/
El Observatorio Cetelem. (2017). Opinion of Spaniards regarding whether sales are increasingly targeted at the masses or if stores offer a personalized experience from 2015 to 2017. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1635889/sales-targeted-to-the-mass-or-personalized-consumer-opinion-in-spain/
El Observatorio Cetelem. "Opinion of Spaniards regarding Whether Sales Are Increasingly Targeted at The Masses or If Stores Offer a Personalized Experience from 2015 to 2017." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Nov 2017, /statistics/1635889/sales-targeted-to-the-mass-or-personalized-consumer-opinion-in-spain/
El Observatorio Cetelem, Opinion of Spaniards regarding whether sales are increasingly targeted at the masses or if stores offer a personalized experience from 2015 to 2017 ÌÇÐÄÆƽâ°æ, /statistics/1635889/sales-targeted-to-the-mass-or-personalized-consumer-opinion-in-spain/ (last visited July 31, 2026)
Opinion of Spaniards regarding whether sales are increasingly targeted at the masses or if stores offer a personalized experience from 2015 to 2017 [Graph], El Observatorio Cetelem, November 20, 2017. [Online]. Available: /statistics/1635889/sales-targeted-to-the-mass-or-personalized-consumer-opinion-in-spain/
