online buyers of home appliances and technology in the last 12 months
Method of interview
Computer-assisted web interviews (CAWI)
Supplementary notes
You have mentioned that you have purchased household appliances/consumer technology online in the last 12 months. Specifically, what type of products have you purchased?
Multiple answers.
Citation formats
Online purchase of appliances and technology by category Spain 2019-2023
With nearly 45 percent, small household appliances (SHA) held the top position among the most purchased technological products by Spanish internet users in 2023. Regarding climate control items, Spaniards were still somewhat hesitant. In fact, these experienced a slight decrease compared to the previous year, with a buyer percentage of 6 percent.
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El Observatorio Cetelem. (February 22, 2024). Percentage of internet users who purchased appliances and technology online in Spain between 2019 and 2023, by category [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 28, 2026, from /statistics/1635883/electronic-and-technology-products-purchased-online-in-spain-by-type/
El Observatorio Cetelem. "Percentage of internet users who purchased appliances and technology online in Spain between 2019 and 2023, by category." Chart. February 22, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 28, 2026. /statistics/1635883/electronic-and-technology-products-purchased-online-in-spain-by-type/
El Observatorio Cetelem. (2024). Percentage of internet users who purchased appliances and technology online in Spain between 2019 and 2023, by category. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 28, 2026. /statistics/1635883/electronic-and-technology-products-purchased-online-in-spain-by-type/
El Observatorio Cetelem. "Percentage of Internet Users Who Purchased Appliances and Technology Online in Spain between 2019 and 2023, by Category." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 22 Feb 2024, /statistics/1635883/electronic-and-technology-products-purchased-online-in-spain-by-type/
El Observatorio Cetelem, Percentage of internet users who purchased appliances and technology online in Spain between 2019 and 2023, by category ÌÇÐÄÆÆ½â°æ, /statistics/1635883/electronic-and-technology-products-purchased-online-in-spain-by-type/ (last visited July 28, 2026)
Percentage of internet users who purchased appliances and technology online in Spain between 2019 and 2023, by category [Graph], El Observatorio Cetelem, February 22, 2024. [Online]. Available: /statistics/1635883/electronic-and-technology-products-purchased-online-in-spain-by-type/