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Percentage of the population that made online fashion-related purchases worldwide between 2017 and 2030, by segment

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Source

Release date

August 2025

Region

Worldwide

Survey time period

2017 - 2024

Citation formats

Online fashion penetration rate worldwide by segment 2017-2030

Published by
Yihan Ma,
Dec 18, 2025

In 2024, about ** percent of the global population that purchased footwear did so through the Internet, and this percentage is expected to gradually increase in the coming years, reaching around **** percent by 2030. This segment therefore records the highest penetration rate within online fashion, and it is estimated to remain so in the future.

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