* The RepTrak® Pulse score is based on responses to questions aimed at measuring trust, admiration, and respect towards a brand, as well as the positive feeling and image it conveys and the overall esteem it generates on a scale from 0 to 100 points, where less than 40 points is considered a poor score, between 40 and 59 a low score, between 60 and 69 average, between 70 and 79 a good score, and over 80 an excellent score.
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Top Global Brands with the Best Reputation in 2025
This statistic shows the global brands that received the highest scores in an international study about the trust and respect they inspired and the positive image perceived of them. The study was conducted between December 2024 and January 2025 and established Lego Group as the brand with the best reputation.
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Reputation Institute. (April 17, 2025). Brands with the best image and reputation among consumers worldwide in 2025 (on a scale from 1 to 100) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1646915/world-brands-with-best-reputation/
Reputation Institute. "Brands with the best image and reputation among consumers worldwide in 2025 (on a scale from 1 to 100)." Chart. April 17, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1646915/world-brands-with-best-reputation/
Reputation Institute. (2025). Brands with the best image and reputation among consumers worldwide in 2025 (on a scale from 1 to 100). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1646915/world-brands-with-best-reputation/
Reputation Institute. "Brands with The Best Image and Reputation among Consumers Worldwide in 2025 (on a Scale from 1 to 100)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Apr 2025, /statistics/1646915/world-brands-with-best-reputation/
Reputation Institute, Brands with the best image and reputation among consumers worldwide in 2025 (on a scale from 1 to 100) ÌÇÐÄÆƽâ°æ, /statistics/1646915/world-brands-with-best-reputation/ (last visited August 01, 2026)
Brands with the best image and reputation among consumers worldwide in 2025 (on a scale from 1 to 100) [Graph], Reputation Institute, April 17, 2025. [Online]. Available: /statistics/1646915/world-brands-with-best-reputation/
