The RepTrak® Pulse score is based on responses to questions aimed at measuring trust, admiration, and respect towards a brand, as well as the positive feeling and image it conveys and the overall esteem it generates on a scale from 0 to 100 points, where less than 40 points is considered a poor score, between 40 and 59 a low score, between 60 and 69 average, between 70 and 79 a good score, and over 80 an excellent score. The web surveys were conducted in 15 countries: Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russia, Spain, South Korea, the United Kingdom, and the United States.
* The number of participants in the study varied each year:
-61,144 in 2015
-59,921 in 2014
-57,357 in 2013
-47,055 in 2012
47,653 in 2011
Citation formats
Food and Beverage: Global Brands That Most Deteriorated Their Reputation 2011-2015
This statistic shows the global brands in the food and beverage sector whose image deteriorated the most between 2011 and 2015. The scores were obtained each year from an annual study conducted with more than * consumers from ** different countries regarding the trust and respect they inspired and the positive image they perceived of each brand. From this temporal comparison, it is evident that Coca Cola and Pepsico were the brands in the sector that lost the most points in terms of reputation among consumers.
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Ranking The Brands. (April 1, 2015). The global food and beverage brands whose reputation worsened the most between 2011 and 2015 (on a scale from 1 to 100) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1636040/food-and-beverage-global-brands-that-worsened-their-reputation-the-most/
Ranking The Brands. "The global food and beverage brands whose reputation worsened the most between 2011 and 2015 (on a scale from 1 to 100)." Chart. April 1, 2015. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1636040/food-and-beverage-global-brands-that-worsened-their-reputation-the-most/
Ranking The Brands. (2015). The global food and beverage brands whose reputation worsened the most between 2011 and 2015 (on a scale from 1 to 100). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1636040/food-and-beverage-global-brands-that-worsened-their-reputation-the-most/
Ranking The Brands. "The Global Food and Beverage Brands Whose Reputation Worsened The Most between 2011 and 2015 (on a Scale from 1 to 100)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Apr 2015, /statistics/1636040/food-and-beverage-global-brands-that-worsened-their-reputation-the-most/
Ranking The Brands, The global food and beverage brands whose reputation worsened the most between 2011 and 2015 (on a scale from 1 to 100) ÌÇÐÄÆƽâ°æ, /statistics/1636040/food-and-beverage-global-brands-that-worsened-their-reputation-the-most/ (last visited August 03, 2026)
The global food and beverage brands whose reputation worsened the most between 2011 and 2015 (on a scale from 1 to 100) [Graph], Ranking The Brands, April 1, 2015. [Online]. Available: /statistics/1636040/food-and-beverage-global-brands-that-worsened-their-reputation-the-most/
