In 2019, **** of the responding craft beer drinkers from the United Kingdom said that they would try out a craft beer they have not tried before if a friend was to recommend it. Of the possible scenarios in the survey this word of mouth factor was the widespread reason to try a new beer. A design that stands out and an unknown brand where other top reasons to try new beers for UK craft beer drinkers.
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NZTE. (March 6, 2019). What makes you want to buy a beer that you haven’t before? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1118347/craft-beer-drinker-s-reasons-to-try-a-new-craft-beer/
NZTE. "What makes you want to buy a beer that you haven’t before?." Chart. March 6, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1118347/craft-beer-drinker-s-reasons-to-try-a-new-craft-beer/
NZTE. (2019). What makes you want to buy a beer that you haven’t before?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1118347/craft-beer-drinker-s-reasons-to-try-a-new-craft-beer/
NZTE. "What Makes You Want to Buy a Beer That You Haven’t Before?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Mar 2019, /statistics/1118347/craft-beer-drinker-s-reasons-to-try-a-new-craft-beer/
NZTE, What makes you want to buy a beer that you haven’t before? ÌÇÐÄÆƽâ°æ, /statistics/1118347/craft-beer-drinker-s-reasons-to-try-a-new-craft-beer/ (last visited July 31, 2026)
What makes you want to buy a beer that you haven’t before? [Graph], NZTE, March 6, 2019. [Online]. Available: /statistics/1118347/craft-beer-drinker-s-reasons-to-try-a-new-craft-beer/
