In 2024, Zalando was the most popular website for Danish shoppers to buy things online. Around * percent of consumers had bought products online at Zalando. Temu was another high-ranking store, with around *** percent of respondents. Matas ranked third, with roughly *** percent of shoppers.
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DI – Dansk Industri. (February 5, 2025). Online shoppers most used e-commerce stores in Denmark in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1025336/webshops-from-which-online-shoppers-purchase-in-denmark/
DI – Dansk Industri. "Online shoppers most used e-commerce stores in Denmark in 2024." Chart. February 5, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1025336/webshops-from-which-online-shoppers-purchase-in-denmark/
DI – Dansk Industri. (2025). Online shoppers most used e-commerce stores in Denmark in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1025336/webshops-from-which-online-shoppers-purchase-in-denmark/
DI – Dansk Industri. "Online Shoppers Most Used E-commerce Stores in Denmark in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Feb 2025, /statistics/1025336/webshops-from-which-online-shoppers-purchase-in-denmark/
DI – Dansk Industri, Online shoppers most used e-commerce stores in Denmark in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1025336/webshops-from-which-online-shoppers-purchase-in-denmark/ (last visited July 24, 2026)
Online shoppers most used e-commerce stores in Denmark in 2024 [Graph], DI – Dansk Industri, February 5, 2025. [Online]. Available: /statistics/1025336/webshops-from-which-online-shoppers-purchase-in-denmark/
