Online fashion: number of buyers worldwide 2017-2029

Number of users who made online fashion-related purchases worldwide between 2017 and 2029 (in millions)

Number of online fashion shoppers worldwide 2017-2029

Last update:

Dec 18, 2025

Author:

��ƽ�� Research Department

Region:

Spain

Survey time period:

From 01/01/2017 to 31/12/2029

In 2023, approximately billion people purchased some fashion-related item, whether clothing, footwear, or accessories, online worldwide. This figure not only represented an increase of million compared to the previous year but also marked the highest number to date. However, according to forecasts, this record is not expected to last long, as the upward trend is estimated to continue over the next six years, approaching billion online buyers by 2029.

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Number of users who made online fashion-related purchases worldwide between 2017 and 2029 (in millions)

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