* Estimate. The clothing and footwear sector of the e-commerce market includes online trade of garments and accessories (e.g., hats, scarves, and gloves), shoes, and footwear care products (e.g., cleaning products), as well as leather goods (e.g., leather bags, suitcases, wallets, and briefcases). Sportswear and footwear, children's clothing, and the purchase or resale of used clothing items are not included. More information about the methodology is available.
Citation formats
E-commerce: clothing and shoe buyers in Germany 2014-2020, by sector
The chart shows the number of e-commerce users for clothing and shoes in Germany in 2014 and provides a forecast until 2020, broken down by sector. The number of users for clothing and accessories was expected to grow from ** million in 2014 to ** million in 2020.
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ÌÇÐÄÆƽâ°æ (Digital Market Outlook). (September 30, 2015). Number of e-commerce buyers for clothing and footwear in Germany from 2014 to 2020, by sector (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1631829/e-commerce-clothing-and-shoe-buyers-in-germany-2020-by-sector/
ÌÇÐÄÆƽâ°æ (Digital Market Outlook). "Number of e-commerce buyers for clothing and footwear in Germany from 2014 to 2020, by sector (in millions)." Chart. September 30, 2015. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1631829/e-commerce-clothing-and-shoe-buyers-in-germany-2020-by-sector/
ÌÇÐÄÆƽâ°æ (Digital Market Outlook). (2015). Number of e-commerce buyers for clothing and footwear in Germany from 2014 to 2020, by sector (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1631829/e-commerce-clothing-and-shoe-buyers-in-germany-2020-by-sector/
ÌÇÐÄÆƽâ°æ (Digital Market Outlook). "Number of E-commerce Buyers for Clothing and Footwear in Germany from 2014 to 2020, by Sector (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Sep 2015, /statistics/1631829/e-commerce-clothing-and-shoe-buyers-in-germany-2020-by-sector/
ÌÇÐÄÆƽâ°æ (Digital Market Outlook), Number of e-commerce buyers for clothing and footwear in Germany from 2014 to 2020, by sector (in millions) ÌÇÐÄÆƽâ°æ, /statistics/1631829/e-commerce-clothing-and-shoe-buyers-in-germany-2020-by-sector/ (last visited August 04, 2026)
Number of e-commerce buyers for clothing and footwear in Germany from 2014 to 2020, by sector (in millions) [Graph], ÌÇÐÄÆƽâ°æ (Digital Market Outlook), September 30, 2015. [Online]. Available: /statistics/1631829/e-commerce-clothing-and-shoe-buyers-in-germany-2020-by-sector/
