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The most requested retail categories online by Chileans in 2022 were clothing and footwear, with purchase rates of ** percent and ** percent, respectively. Women have established themselves as the main online buyers of both clothing and shoes. The trend toward acquiring textile products through digital channels is such that the revenues of the fashion e-commerce market are expected to exceed *** trillion Chilean pesos by 2025.

The retail sector: a key industry in Chile

Since the 1980s, retail has played an important role in the economy of this South American country, representing nearly ** percent of GDP. This sector consists of the retail sale of goods and services in supermarkets, fashion chains, or shopping centers, among others. In this context, the versatility of brands to migrate their marketing and sales campaigns to an online market will be crucial to continue maintaining consumer interest in their products.

Main Chilean retail brands

The most prominent Chilean conglomerates are Falabella and Cencosud. These companies have been examples of how the sector has implemented electronic payment systems through their own online applications.

Falabella, through its platform falabella.com, integrates all its brands into a single portal, and its success has been more than evident. Its gross merchandise volume online reached nearly *** billion U.S. dollars in 2022 alone. Meanwhile, the Cencosud conglomerate has not had the same luck. Although it also has web platforms for all its brands, its customers still prefer to visit their physical stores.