According to a study conducted in June 2023, approximately ** percent of the global population surveyed stated that they prefer to buy clothing items in physical stores. The country that showed the most openness to purchasing clothing online was Germany, with nearly ** percent of the responses.
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YouGov. (September 1, 2023). Preference for online and offline clothing purchases worldwide in 2023, by country [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 06, 2026, from /statistics/1637102/online-and-offline-purchase-of-clothing-and-footwear-items-in-spain-and-around-the-world/
YouGov. "Preference for online and offline clothing purchases worldwide in 2023, by country." Chart. September 1, 2023. ÌÇÐÄÆÆ½â°æ. Accessed August 06, 2026. /statistics/1637102/online-and-offline-purchase-of-clothing-and-footwear-items-in-spain-and-around-the-world/
YouGov. (2023). Preference for online and offline clothing purchases worldwide in 2023, by country. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 06, 2026. /statistics/1637102/online-and-offline-purchase-of-clothing-and-footwear-items-in-spain-and-around-the-world/
YouGov. "Preference for Online and Offline Clothing Purchases Worldwide in 2023, by Country." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 1 Sep 2023, /statistics/1637102/online-and-offline-purchase-of-clothing-and-footwear-items-in-spain-and-around-the-world/
YouGov, Preference for online and offline clothing purchases worldwide in 2023, by country ÌÇÐÄÆÆ½â°æ, /statistics/1637102/online-and-offline-purchase-of-clothing-and-footwear-items-in-spain-and-around-the-world/ (last visited August 06, 2026)
Preference for online and offline clothing purchases worldwide in 2023, by country [Graph], YouGov, September 1, 2023. [Online]. Available: /statistics/1637102/online-and-offline-purchase-of-clothing-and-footwear-items-in-spain-and-around-the-world/