Ireland was the European country with the highest online fashion penetration in 2024. Specifically, nearly ** percent of its population purchased clothing, footwear, and accessories through the Internet during that year. The Netherlands and Denmark ranked second and third, respectively.
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Eurostat. (July 24, 2026). Ranking of European countries with the highest percent of online buyers of clothing, footwear, and accessories in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1642682/european-countries-with-the-most-online-fashion-buyers/
Eurostat. "Ranking of European countries with the highest percent of online buyers of clothing, footwear, and accessories in 2024." Chart. July 24, 2026. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1642682/european-countries-with-the-most-online-fashion-buyers/
Eurostat. (2026). Ranking of European countries with the highest percent of online buyers of clothing, footwear, and accessories in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1642682/european-countries-with-the-most-online-fashion-buyers/
Eurostat. "Ranking of European Countries with The Highest Percent of Online Buyers of Clothing, Footwear, and Accessories in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Jul 2026, /statistics/1642682/european-countries-with-the-most-online-fashion-buyers/
Eurostat, Ranking of European countries with the highest percent of online buyers of clothing, footwear, and accessories in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1642682/european-countries-with-the-most-online-fashion-buyers/ (last visited August 05, 2026)
Ranking of European countries with the highest percent of online buyers of clothing, footwear, and accessories in 2024 [Graph], Eurostat, July 24, 2026. [Online]. Available: /statistics/1642682/european-countries-with-the-most-online-fashion-buyers/
