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Percentage of the population that returned clothing purchased online worldwide in 2023, by reason

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Source

Release date

2024

Region

Worldwide

Survey time period

June 2023

Number of respondents

25,452 respondents

Citation formats

Main reasons for returning clothing purchased online worldwide in 2023

Published by
Yihan Ma,
Jan 22, 2026
The fact that clothing purchased online did not fit well due to incorrect sizing was the main reason behind returns of clothing purchases made on the Internet. Approximately 40 percent of the surveyed population cited this reason. However, 28 percent of them returned the items because their appearance did not match what they expected at the time of purchase.
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Topics

B2B e-commerce in the United StatesE-commerce worldwideE-commerce in the United StatesB2B advertising & marketing in the United States B2B e-commerce in Latin America
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