Data are not available for all locations, figures based on available location only.
ByteDance advertising resources only publish gender data for "female" and "male."
Citation formats
TikTok: distribution of global audiences 2025, by gender
As of October 2025, approximately **** percent of TikTok global users are women. TikTok generated *** million downloads from global users during the last quarter of 2024.
TikTok’s popularity
TikTok's popularity continues to expand globally, with countries like Saudi Arabia, the United Arab Emirates, and Malaysia presenting a reach of virtually over 100 percent as of the end of 2023. In October 2023, the social video platform boasted over *** billion active monthly users, of which United States users represented the largest audience worldwide. U.S. users were particularly active on the platform, spending ** percent of their online time engaging with TikTok as of February 2023.
TikTok’s global revenue
TikTok rapidly increased its revenue in the past years. In the third quarter of 2023, TikTok generated *** million U.S. dollars in revenues from users worldwide. In 2024, it is projected that the social video platform will reach global ad revenue close to **** billion.
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DataReportal, & We Are Social, & Kepios, & Meltwater. (October 15, 2025). Distribution of TikTok users worldwide as of October 2025, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1299785/distribution-tiktok-users-gender/
DataReportal, und We Are Social, und Kepios, und Meltwater. "Distribution of TikTok users worldwide as of October 2025, by gender." Chart. October 15, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1299785/distribution-tiktok-users-gender/
DataReportal, We Are Social, Kepios, Meltwater. (2025). Distribution of TikTok users worldwide as of October 2025, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1299785/distribution-tiktok-users-gender/
DataReportal, and We Are Social, and Kepios, and Meltwater. "Distribution of Tiktok Users Worldwide as of October 2025, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Oct 2025, /statistics/1299785/distribution-tiktok-users-gender/
DataReportal & We Are Social & Kepios & Meltwater, Distribution of TikTok users worldwide as of October 2025, by gender ÌÇÐÄÆƽâ°æ, /statistics/1299785/distribution-tiktok-users-gender/ (last visited July 15, 2026)
Distribution of TikTok users worldwide as of October 2025, by gender [Graph], DataReportal, & We Are Social, & Kepios, & Meltwater, October 15, 2025. [Online]. Available: /statistics/1299785/distribution-tiktok-users-gender/
