Up to five answers could be selected. The source asked respondents which parameters that make a beauty product sustainable they considered the most important,
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Most important criteria for sustainable beauty products worldwide 2023
According to a survey conducted in 2023, a large portion of consumers stated that one of the most important criteria that make beauty products sustainable was that the ingredients are 100 percent natural. About ** percent of survey participants in the United States also said that cruelty-free is an important parameter.
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McKinsey & Company. (May 22, 2023). Most important criteria that make beauty products sustainable according to consumers worldwide in 2023, by country [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1388684/most-valued-criteria-for-sustainable-beauty-products-globally/
McKinsey & Company. "Most important criteria that make beauty products sustainable according to consumers worldwide in 2023, by country." Chart. May 22, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1388684/most-valued-criteria-for-sustainable-beauty-products-globally/
McKinsey & Company. (2023). Most important criteria that make beauty products sustainable according to consumers worldwide in 2023, by country. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1388684/most-valued-criteria-for-sustainable-beauty-products-globally/
McKinsey & Company. "Most Important Criteria That Make Beauty Products Sustainable According to Consumers Worldwide in 2023, by Country." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 May 2023, /statistics/1388684/most-valued-criteria-for-sustainable-beauty-products-globally/
McKinsey & Company, Most important criteria that make beauty products sustainable according to consumers worldwide in 2023, by country ÌÇÐÄÆƽâ°æ, /statistics/1388684/most-valued-criteria-for-sustainable-beauty-products-globally/ (last visited August 04, 2026)
Most important criteria that make beauty products sustainable according to consumers worldwide in 2023, by country [Graph], McKinsey & Company, May 22, 2023. [Online]. Available: /statistics/1388684/most-valued-criteria-for-sustainable-beauty-products-globally/
