What U.S. Hispanic consumers spend on beauty and personal care product categories in 2022, compared to the general U.S. population
(dollar market share)
Characteristic
Hispanics
Total U.S.
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In 2022, Hispanic consumers in the United States spent a higher share on fragrances and hair color products than the general U.S. population. That year, the categories with the highest dollar market share for U.S. Hispanics were hair care and cosmetics and nail grooming products, with a share of **** percent and **** percent, respectively.
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NielsenIQ. (December 5, 2022). What U.S. Hispanic consumers spend on beauty and personal care product categories in 2022, compared to the general U.S. population (dollar market share) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1452221/us-hispanics-beauty-products-dollar-market-share/
NielsenIQ. "What U.S. Hispanic consumers spend on beauty and personal care product categories in 2022, compared to the general U.S. population (dollar market share)." Chart. December 5, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1452221/us-hispanics-beauty-products-dollar-market-share/
NielsenIQ. (2022). What U.S. Hispanic consumers spend on beauty and personal care product categories in 2022, compared to the general U.S. population (dollar market share). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1452221/us-hispanics-beauty-products-dollar-market-share/
NielsenIQ. "What U.S. Hispanic Consumers Spend on Beauty and Personal Care Product Categories in 2022, Compared to The General U.S. Population (Dollar Market Share)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Dec 2022, /statistics/1452221/us-hispanics-beauty-products-dollar-market-share/
NielsenIQ, What U.S. Hispanic consumers spend on beauty and personal care product categories in 2022, compared to the general U.S. population (dollar market share) ÌÇÐÄÆƽâ°æ, /statistics/1452221/us-hispanics-beauty-products-dollar-market-share/ (last visited July 27, 2026)
What U.S. Hispanic consumers spend on beauty and personal care product categories in 2022, compared to the general U.S. population (dollar market share) [Graph], NielsenIQ, December 5, 2022. [Online]. Available: /statistics/1452221/us-hispanics-beauty-products-dollar-market-share/
