According to a survey conducted in December 2021, ** percent of respondents aged 18 to 25 years (Gen Z) were ad-supported service users in the United States. In comparison, ** percent of respondents aged 55 to 64 years watched content on AVOD services. While live streaming was more popular than ad-supported platforms in this age group, AVOD was used more in all other age groups surveyed.
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Magnite. (February 15, 2022). Reach of ad-supported services and live streaming in the United States in December 2021, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1297066/reach-ad-supported-services-live-streaming-us-generation/
Magnite. "Reach of ad-supported services and live streaming in the United States in December 2021, by generation." Chart. February 15, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1297066/reach-ad-supported-services-live-streaming-us-generation/
Magnite. (2022). Reach of ad-supported services and live streaming in the United States in December 2021, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1297066/reach-ad-supported-services-live-streaming-us-generation/
Magnite. "Reach of Ad-supported Services and Live Streaming in The United States in December 2021, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Feb 2022, /statistics/1297066/reach-ad-supported-services-live-streaming-us-generation/
Magnite, Reach of ad-supported services and live streaming in the United States in December 2021, by generation ÌÇÐÄÆƽâ°æ, /statistics/1297066/reach-ad-supported-services-live-streaming-us-generation/ (last visited July 22, 2026)
Reach of ad-supported services and live streaming in the United States in December 2021, by generation [Graph], Magnite, February 15, 2022. [Online]. Available: /statistics/1297066/reach-ad-supported-services-live-streaming-us-generation/
