As of early 2025, among the presented social networks, advertising on YouTube had the highest reach in the Netherlands among women and second-highest among men, with **** and **** percent, respectively. In comparison, X (formerly Twitter) had the largest reach among men, with **** percent. On average, YouTube advertising reached over **** percent of adults from the country.
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DataReportal, & We Are Social, & Meltwater. (February 25, 2025). Reach of social media advertising in the Netherlands as of January 2025, by platform and gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1457681/social-media-advertising-reach-gender-netherlands/
DataReportal, und We Are Social, und Meltwater. "Reach of social media advertising in the Netherlands as of January 2025, by platform and gender." Chart. February 25, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1457681/social-media-advertising-reach-gender-netherlands/
DataReportal, We Are Social, Meltwater. (2025). Reach of social media advertising in the Netherlands as of January 2025, by platform and gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1457681/social-media-advertising-reach-gender-netherlands/
DataReportal, and We Are Social, and Meltwater. "Reach of Social Media Advertising in The Netherlands as of January 2025, by Platform and Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Feb 2025, /statistics/1457681/social-media-advertising-reach-gender-netherlands/
DataReportal & We Are Social & Meltwater, Reach of social media advertising in the Netherlands as of January 2025, by platform and gender ÌÇÐÄÆƽâ°æ, /statistics/1457681/social-media-advertising-reach-gender-netherlands/ (last visited August 03, 2026)
Reach of social media advertising in the Netherlands as of January 2025, by platform and gender [Graph], DataReportal, & We Are Social, & Meltwater, February 25, 2025. [Online]. Available: /statistics/1457681/social-media-advertising-reach-gender-netherlands/
