As of 2024, YouTube had the highest potential ad reach as a share of internet users in Portugal, namely ** percent. Facebook's adds potentially reached ** percent of internet users, and Instagram presented a potential reach of ** percent of internet users. Snapchat, on the other hand, stood out for its low potential ad reach, only **** percent of internet users.
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DataReportal, & We Are Social, & Meltwater. (March 2, 2025). Potential social media advertising reach as a share of internet users in Portugal in 2024, by platform [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1385508/portugal-social-media-ad-reach-by-platform/
DataReportal, und We Are Social, und Meltwater. "Potential social media advertising reach as a share of internet users in Portugal in 2024, by platform." Chart. March 2, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1385508/portugal-social-media-ad-reach-by-platform/
DataReportal, We Are Social, Meltwater. (2025). Potential social media advertising reach as a share of internet users in Portugal in 2024, by platform. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1385508/portugal-social-media-ad-reach-by-platform/
DataReportal, and We Are Social, and Meltwater. "Potential Social Media Advertising Reach as a Share of Internet Users in Portugal in 2024, by Platform." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Mar 2025, /statistics/1385508/portugal-social-media-ad-reach-by-platform/
DataReportal & We Are Social & Meltwater, Potential social media advertising reach as a share of internet users in Portugal in 2024, by platform ÌÇÐÄÆƽâ°æ, /statistics/1385508/portugal-social-media-ad-reach-by-platform/ (last visited July 30, 2026)
Potential social media advertising reach as a share of internet users in Portugal in 2024, by platform [Graph], DataReportal, & We Are Social, & Meltwater, March 2, 2025. [Online]. Available: /statistics/1385508/portugal-social-media-ad-reach-by-platform/
