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Household penetration rate of personal care products in the United States in 2018, by retail channel

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Sources

Release date

July 2019

Region

United States

Survey time period

52 weeks ending December 29, 2018

Supplementary notes

Includes all buyers for 52 weeks eneding Dec. 29, 2018.

Citation formats

Personal care products penetration in U.S. households in 2018, by channel

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 31, 2019
Supermarkets fulfill the personal care needs of American consumers more than any other outlet. In 2018, the household penetration rate of personal care products at supermarkets was **** percent. Convenience store and fuel station outlets had the lowest penetration rate at *** percent.
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