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Share of consumers who felt they were less loyal to brands now than a year ago in the United Kingdom from 2018 to 2023

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Sources

Release date

September 2023

Region

United Kingdom

Survey time period

2018 to 2023

Number of respondents

2,497 respondents

Age group

16 years and older

Supplementary notes

Figures for 2019 and 2021 not provided by the source.

Citation formats

Change in brand loyalty in the UK 2018-2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 13, 2023

In 2023, ** percent of responding consumers from the United Kingdom stated they felt like they well less loyal to brand now than they were a year earlier. The share inceased twice in a row.

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Loyalty programs in the U.S.Brands on social mediaBrand valueMarketing personalization worldwideData usage in marketing and advertising
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