Original question:Â How often do you use Conversational AI tools to help you decide what to buy or compare products or services?
* The survey was conducted among active AI users who have used conversational AI tools at least monthly. The active AI users accounted for around 42 percent of all respondents, according to the same survey.
Citation formats
Frequency of using AI for making purchase decisions in European countries 2025
Conversational AI has shown a noticeable influence on consumers' purchasing decisions, according to a survey conducted among European consumers in 2025. Around ** percent of respondents from the United Kingdom said they used AI tools to make buying decisions or compare products almost every time. In Germany, about ** percent of respondents stated that they actively used AI tools for shopping.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Verdane. (July 20, 2025). Frequency of using conversational AI tools in assisting making purchase decisions in selected European countries as of June 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1654554/ai-usage-for-purchase-decisions-in-europe/
Verdane. "Frequency of using conversational AI tools in assisting making purchase decisions in selected European countries as of June 2025." Chart. July 20, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1654554/ai-usage-for-purchase-decisions-in-europe/
Verdane. (2025). Frequency of using conversational AI tools in assisting making purchase decisions in selected European countries as of June 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1654554/ai-usage-for-purchase-decisions-in-europe/
Verdane. "Frequency of Using Conversational Ai Tools in Assisting Making Purchase Decisions in Selected European Countries as of June 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Jul 2025, /statistics/1654554/ai-usage-for-purchase-decisions-in-europe/
Verdane, Frequency of using conversational AI tools in assisting making purchase decisions in selected European countries as of June 2025 ÌÇÐÄÆƽâ°æ, /statistics/1654554/ai-usage-for-purchase-decisions-in-europe/ (last visited July 24, 2026)
Frequency of using conversational AI tools in assisting making purchase decisions in selected European countries as of June 2025 [Graph], Verdane, July 20, 2025. [Online]. Available: /statistics/1654554/ai-usage-for-purchase-decisions-in-europe/
