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Financial brand loyalty of high-income individuals in the United Kingdom (UK) in 2024

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Source

Release date

May 2025

Region

United Kingdom

Survey time period

February 5, 2024, to June 16, 2024

Number of respondents

1,893 respondents

Method of interview

Online survey

Supplementary notes

The original question was phrased by the source as follows: How much do you agree or disagree with ...? I like to stick with a financial brand I know."

Citation formats

Financial brand loyalty of high earners in the UK 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 30, 2025

In 2024, a significant proportion of high-income households demonstrated financial brand loyalty in the United Kingdom. Over ** percent of households in both income groups, those earning between 100,000 and 250,000 British pounds, and those earning above 250,000 British pounds, indicated that they like to stick with financial brands they know. 

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