According to a 2023 survey among online shoppers in the Asia-Pacific region, social media influencers had the highest rates of influence on consumers. In comparison, journalists and politicians had the least influence on consumers in the Asia-Pacific region, with *** percent of the respondents selecting them each.
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Wunderman Thompson Commerce. (June 28, 2023). Leading influences on consumers in the Asia-Pacific region in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1333307/apac-top-influences-on-consumers/
Wunderman Thompson Commerce. "Leading influences on consumers in the Asia-Pacific region in 2023." Chart. June 28, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1333307/apac-top-influences-on-consumers/
Wunderman Thompson Commerce. (2023). Leading influences on consumers in the Asia-Pacific region in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1333307/apac-top-influences-on-consumers/
Wunderman Thompson Commerce. "Leading Influences on Consumers in The Asia-pacific Region in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Jun 2023, /statistics/1333307/apac-top-influences-on-consumers/
Wunderman Thompson Commerce, Leading influences on consumers in the Asia-Pacific region in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1333307/apac-top-influences-on-consumers/ (last visited July 22, 2026)
Leading influences on consumers in the Asia-Pacific region in 2023 [Graph], Wunderman Thompson Commerce, June 28, 2023. [Online]. Available: /statistics/1333307/apac-top-influences-on-consumers/
