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In the second quarter of 2025, about **** percent of internet users in Thailand made an online grocery purchase each week. In contrast, the share of internet users who made weekly online grocery purchases in Japan was **** percent during that period.

New age of food delivery

The circumstances around the global pandemic have accelerated the development of certain services, including online grocery shopping. With the new age of food delivery, consumers can do grocery shopping from their homes. This online service has not become widely available across the Asia-Pacific region yet; however, it has gained popularity in many markets. About one in five South Korean consumers purchased groceries online once a week, reflecting the growing popularity of the online service. Additionally, the penetration rate of fresh food e-commerce in China has nearly doubled in the last two years.

Online grocery shopping in Southeast Asia

Online grocery shopping is a thriving industry in the big six countries of Southeast Asia: Indonesia, Malaysia, Thailand, Singapore, the Philippines, and Vietnam. The grocery delivery market accumulated the highest revenue in Indonesia compared to other countries, and it was forecast to further increase to over ** billion U.S. dollars in the coming years. In addition to Indonesia, the online food market has gained more popularity in Vietnam as well, as e-commerce expenditures were the third-highest in the food category.