APAC: share of digital wallet payments by country 2025| ��ƽ��

Share of digital wallet payments in e-commerce and point-of-sale (POS) transaction value in the Asia-Pacific region in 2025, by country or territory

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Release date

March 2026

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Region

Australia, Asia, China, Taiwan, Hong Kong, India, Indonesia, Japan, South Korea, Malaysia, New Zealand, Philippines, Singapore, Vietnam, Thailand, APAC

Survey time period

2025

Supplementary notes

E-commerce transactions refer to online purchases of goods and services by consumers from businesses through the internet, regardless of the device or app used. Figures represent consumer-to-business (C2B) transactions only, excluding business-to-business (B2B), person-to-government (P2G), and transactions involving motor vehicles, real estate, rent, investments, tuition, utilities, or other bill or loan payments, including installments.
Point-of-sale (POS) transactions refer to consumer-to-business (C2B) transactions conducted at a physical point of sale, including traditional in-store purchases and any face-to-face commerce, regardless of location. Payments that involve internet use during in-person interactions—such as those made through QR codes—are categorized as point-of-sale, not e-commerce.��

Citation formats

Digital or mobile wallet payments dominated e-commerce and point-of-sale (POS) transactions in the Asia-Pacific (APAC) region in 2025, with China leading the charge. In China, digital or mobile wallet payments accounted for almost **percent of the e-commerce transaction value and around ** percent of the POS payment value. In Malaysia, digital wallets represented around ** percent of e-commerce and ** percent of POS payments in the same year.��

Rapid adoption of digital wallets��

Digital wallets are becoming the primary payment method for e-commerce in APAC, with a ** percent share of the e-commerce transaction value in 2025. In Southeast Asia, mobile wallets have emerged as a��highly adopted e-commerce payment method, accounting for around��** percent of its total e-commerce transaction value in 2023. Mobile wallet user bases in Southeast Asian economies are expanding rapidly. In Indonesia alone, the number of wallet users has surpassed *** million in 2023. This surge is largely driven by the convenience, speed, and ease of use these payment solutions offer, making them the preferred method in many Asian countries.

Varied payment landscapes across countries ��

While digital wallets are gaining traction, traditional payment methods still hold a significant market share in some APAC countries. In Japan and South Korea, credit cards remained dominant for both e-commerce and POS transactions in 2025. More than half of the e-commerce transaction value in these two countries were attributable to credit cards.��New Zealand and Australia present a different payment trend, with debit cards maintaining a significant market share. Debit cards made up around **percent of e-commerce and ** percent of POS payment value in New Zealand, and approximately **percent and **��percent, respectively, for Australia. Notably, Buy Now, Pay Later (BNPL) services are making inroads in both countries, accounting for more than ** percent share of e-commerce payment value in 2025, significantly higher than in other Asian markets.��