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Main reasons shoppers purchase from online marketplaces in Denmark in 2nd quarter 2024, by retailer

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Source

Release date

August 2024

Region

Denmark

Survey time period

Q2 2024

Number of respondents

*2,976 respondents

Age group

18 years and older

Supplementary notes

*Number of respondents per retailer: 269 Amazon.de, 75 Amazon.co.uk, 991 Zalando, 75 Wish, 115 AliExpress, 83 Ebay, 133 CDON, 467 Boozt, 369 Shein, and 662 Temu.

Citation formats

Reasons for shopping at online marketplaces in Denmark 2024, by retailer

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 7, 2025

A 2024 survey conducted in Denmark showed the most appealing reasons for shoppers to purchase on online marketplaces. Cheap products were the most selected reason among those surveyed, being the most important motive for those shopping at Temu, at roughly ** percent, followed by those who shopped at Shein, at around ** percent. Another popular reason for choosing digital marketplaces was a large product selection, as nearly of shoppers purchased items on Zalando for this reason.

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