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Share of consumers repurchasing on leading online stores in Denmark in 2022

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Sources

Release date

February 2023

Region

Denmark

Survey time period

2022

Number of respondents

3,038 respondents

Age group

18 years and older

Special properties

last online purchase made through a webshop where consumers previously bought goods or services

Method of interview

Online survey

Citation formats

Regular purchasers on leading online stores in Denmark 2022

Published by
Yihan Ma,
Mar 27, 2023
According to a 2022 survey, Danish consumers are loyal to their preferred online stores, returning for repeat purchases. Zalando and Matas ranked first, with approximately ** percent of shoppers repurchasing from these retailers. Similarly, this share stood at roughly ** percent for the electronics site Proshop, while ** percent of surveyed H&M shoppers were repeat buyers.
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